Pocket Listing Request
In reviewing requests from Home Buyers looking for pocket listings, we see the importance of a detailed description.
For example, HomeQT.com recently received a Home Buyer request.
Here is the exact request for a pocket listing in Silicon Valley:
“I am looking for a single family home less than $900,000 In Milpitas, San Jose (Berryessa neighborhood), Newark, Milpitas in California.”
Now, at first glance that seems like a perfectly reasonable request from a home buyer that many Realtors would like to have as a client. And, if they were walking in off the street to a brick and mortar real estate office, it would be a great starting point. The broker would then ask more questions about areas they have looked at, how many people are going to be living in the house, do they have children, how close to amenities do they want to live, etc.
By the end of the discussion, the broker would have found several homes on the Multiple Listing Service (MLS) that might fit their needs. Note – this is where it is extremely valuable to use www.HomeQT.com, instead of waiting around for a property to appear on MLS that suits a buyer’s needs, they are matched with off-market properties that are submitted by the sellers themselves.
Zillow Listed Homes
So, let’s take a look at that request again. If one was to perform a search on Zillow for a single family home in Milpitas for less than $900,000 https://www.zillow.com/homes/for_sale/Milpitas-CA/house_type/39798_rid/0-900001_price/0-3530_mp/globalrelevanceex_sort/37.506117,-121.761647,37.387003,-121.946183_rect/12_zm/ on March 1, 2018, it would show 34 houses available that match that description perfectly.
Trulia Listed Homes
If one was to perform a search on Trulia for a single family home in Milpitas for less than $900,000 https://www.trulia.com/for_sale/Milpitas,CA/0-900000_price/SINGLE-FAMILY_HOME_type/ on March 1, 2018, it would show 9 houses available that match that description perfectly.
Realtor Response to Request
Most real estate agents reviewing the request would know from experience, that every buyer has certain important requirements to seriously consider a home to buy, and would have used the above questions to more closely match the buyer with homes on the MLS. However, since the agent correctly believes that this buyer has probably searched sites, such as www.Zillow.com and www.Trulia.com as well as www.Realtor.com, this type of home wanted description would not encourage them to respond, because it is simply too broad and could match too many homes.
Best Way to Find a Pocket Listing
For more examples of the types of descriptions that will find the off-market pocket listings, visit https://www.homeqt.com/natural-language-search-examples-for-homeqt/. Home buyers that provide these kinds of detailed descriptions are dialed into knowing the “must have” details they are looking for, and that makes it easier for HomeQT to match them with the perfect house. That way, they will be in a position to act quickly when the right opportunity is brought to them.
Remember, your perfect home is waiting, it just may not be listed. Find it on the “QT” at www.HomeQT.com
Home buyers can start looking for that perfect pocket listing at HomeQT.